Designer and Animator on a fantastic project for the National Basketball Association. We were tasked with educating sports fans in Europe and getting them interested in Basketball. My job was to design the look and feel. I created everything from the initial pitch visuals, to the guidelines, graphics and animations for the 10 part Youtube series. The style I looked to achieve was a lo-fi cutout approach, allowing for bold and simplified transitions while giving me room to dial up the nostalgic nods to the golden era of basketball, with its rich colour palette and bold style. Big props to Studio Something for getting me on this project, it was great to see the whole team turn into basketball fans over the 3 months we worked on this.
